In the late 1990s, Union Bank of Switzerland aired a series of television commercials with the tag line, "Union Bank of Switzerland: Here today, here tomorrow." The commercials, designed to portray the company as an enduring entity, featured readings of poetry by performers in period costumes. The following are a few of the poems featured.

Chenonceau, another enduring creation born of man's ingenuity

• My Creed
  Edgar Guest

• Echoes
  WB Henley

• Ulysses
  Alfred, Lord Tennyson

• A Psalm of Life
  Henry Wadsworth Longfellow

• Say Not the Struggle Nought Availeth
  Arthur Hugh Clough